Back in 2008, I arrived in Saudi as a young designer, trying to figure out my place in the world. I have always been drawn to the connection between design and business, and at that time, it was clear that so much still needed to be built. It was not about finding a gap in the market; we were building the market itself from the ground up.

It did not take long to see how much talent was out there, but there were few spaces to bring people together. There was no real system of support for all the change that was happening. In 2022, I started Kingdom Creatives as a small, tight-knit community. Community has always been at the heart of society, and naturally that shaped what we became—a social enterprise with a much bigger purpose. Soon, businesses and individuals started coming to us for support, whether for projects, hiring, or understanding the market.